He acknowledged that it had been art up to 2020, but that they had broadened the concept to speak to audiences of different sizes. Mark Heggen revealed that R&D views the Secret Lair platform as a product-testing grounds platform that lets them try things they can't do in normal products. With the The Walking Dead series, the premise of only reprints with alternate art was abandoned. In some later series, original art was used in combination with alternate card frames. Alternately, they used traditional Magic artists working with very non-traditional art briefs. Wizards of the Coast was trying to work with artists they usually didn't: street artists, comic book artists, album cover designers, etc.
The first Secret Lair series all consisted of alternate art reprints.
The Secret Lair Series is Wizard of the Coast's first full foray into selling single reprints directly to players.
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